MINI Screendancer
Year 2013
Agency Interone
With the MINI Screendancer we created a new sales channel for MINI - iTunes. With this innovative Plug-in we connected Music, Fashion and Shopping in a completly new way. Every Playlist thus becomes an interactive Music Video.
Real Dancers are Dancing to your Music. Every Time in a different way. No matter wether Rock, Pop or Death Metal, the Plug-in analyses the Music and the Dancers move to exactly that beat.
And with one click users are able to buy the seen and worn Products.