Lufthansa
Year 2017
Agency Kolle Rebbe
In the past years Lufthansa created many different landingpages and websites based on individual concepts and projects throughout the different markets and countries.
The intention of these sites was creative campaigning without the intention of overarching adaptation of content.
This makes all these sites to unique Lufthansa experiences but unfortunately without using synergies through using a standardised frame- and design-set.
As Lufthansa's’ Lead Agency, our task was to generate a toolbox with several modules to use freely in a framework that is deployable throughout all countries, interests and topics – in short – for the whole Lufthansa Microsite Cosmos.
To reach that goal our Methodology of Choice to create our modular system was Atomic Design
Our Main Goals were:
- Modularity
- Expandability (worldwide roll out)
- Maintainability
- Best experience per device
- Data and personalisation
- State of the art design
Bottom Line
We needed to create a concept with the same creative demands based on the benchmarks we set but with a holistic and state of the art technical background which makes acting globally and connected easier and more effective than ever.
