Hilleberg
Year 2016
Agency Self
Rethinking an outdoor online experience
Being big outdoor and nature enthusiasts I teamed up with Rui Gorgulho, Art Director to enhance the online experience of the hardcore outdoor brand “Hilleberg”.
During our research we identified that Hilleberg does not communicate it’s brand values: Authenticity, integrity, ability to deliver, clearly enough.
Millenials are estimated to have more spending power than any other generation. The future is bright for outdoor brands and retailers that understand how to connect with Millennials who have grown up with the internet and smartphones in an always-on digital world.
Nothing matters more to Millennials than authenticity, integrity and an ability to deliver, it all comes down to trust. So why not build up on these pillars, that are so strongly bound with Hillberg anyways.
Our Goal
Create a Digital Experience that delights, inspires outdoor adventures and informs by seamlessly bringing together content and product.
We envisioned a website with an overall improved navigation, product presentation and storytelling, so that the content can be displayed in a way that is fast accessible and compelling.
The tricky part: Our Target Group is split in hardcore outdoor professionals and the regular consumers with high expectations in quality whose both interests we had to meet without losing authenticity.
Through the three different pillars, "People, Places and Product" we give the user the possibility to find what they are looking for through different entry points that are either based on strong storytelling or hard facts. This gives Hilleberg the opportunity to strenghten their USP from different angles perfectly aligned with their customers needs.