DrPepper

Year 2012
Agency Interone

Pitch for a national digital campaign for Dr Pepper.

Creation of a web based concept which aims for higher awareness for the brand within the target group. DrPepper, in comparison to the US market, is a relatively new product in the German soft drink market and one could say „either people love it or hate it.“

For the launch of the product, we wanted to polarize as well. The target group is young, tech savvy and eager to try out new things

Thats why we created a plattform that works like a blog. We set up a team that produced funny, entertaining, nerdy content to share on the website on a regualar basis.

Our goal was to create shareable content for the target group and to place DrPepper exactly within this mindset and make DrPepper the one of a kind softdrink for young people.