BMW Welt und Museum

Year 2013
Agency Interone

Relaunch of the BMW Welt and Museum Website.

Being part of  BMW Group, the BMW Museum/Welt Website, one of the most important aspects of the relaunch, was the equivalent communication of the Subbrands BMW, MINI, BMW Motorrad and Rolls Royce.

The locations combine varying interests and several groups of interest have to be taken care of.  

Besides showing the vehicles and subbrands at their best, future and past exhibitions have to be communicated. A huge importance is dedicated to the event calendar with up to date information about all the happenings within the complex.

An easy UX, which despite the Subbrand principles, is stringetly applied, gives the users the chance to find what they are looking for as easily as possible. Plain design and large-scale images make it look open and friendly and invite you to visit the locations.