BMW 100 Years/Next

Year 2013
Agency Heye

Pitch for the „100 Years BMW“ Account

BMW is turning 100. Many enterprises look back on such occasions. They talk about what they created. Not so BMW. For the pitch, we developed a concept that looks into the future.

Focus points of the project are progress, innovations and the finding of new ways.

The platform is split up into four parts.

Trends and BMW Next conference

In line with a big future and trends conference, politicians, scientists and researchers of  future developments will discuss and evolve important topics.
These topics are broadcast live on the platform and put one step further with more information and additional content.

Stories

Not every path taken is as easy as it could be with a BMW. That is why we tell the stories of people who became influencers through paths that weren’t always that simple, different or just spectacular.

BMW Next Innovation

Every head is full of innovation, it just needs to be given the necessary space.
On our Platform of Innovation users are given the chance to tell us their ideas, business stories or plans and thus have the chance to get promoted by BMW.

Intranet

One of BMW’s most important pillars of business have always been their employees. With a redesign of the Intranet we want to show them their importance and give them the possibility to make their workplace even better, share ideas, get bonus points. Simply giving them a voice.
On every part of the journey we incorporate the user through „next best action CTAs“, because BMW Next is a platform that gets better with the people that use it.