BMW i App

Year 2014
Agency Heye

Supervision and plannig of the new BMW i App.

In line with the launch campaign of the BMW i3 the BMW i app was significantly adjusted for the German market.

Electric cars are still new to the market. People have lots of questions. The reservations about buying an electronic car are still high.

That is why we developed an app with a born electric analyzer. An Analyzer that shows you how small the impact of owning an electric car on your daily live really is.

In addition to i3 specific details, users can find information about charging, BMW Mobility services and the story behind BMW i.

With the Born Electric Analyzer we added some more value for the users. They now can test how born electric they really are.

After activating the analyzer, the users can analyze their driving behavior and patterns and thus can easily find out whether they are made for an electric car or not.

This minimizes barriers in an easily accessible way without even visiting a BMW Retail Store.